About SkyPotion Design

Founded by UK designer Jace Binstead, SkyPotion Design Studio was born from a bold move to New Zealand in 2021 and a clear vision: to create branding that stands out. What began as a solo practice has grown into a studio working with clients across New Zealand and internationally.

Operating globally from Aotearoa, SkyPotion specialises in brand identity and visual design for ambitious businesses. Every project is led personally by Jace, ensuring a hands-on, founder-led approach with no account managers, no layers, and no dilution—just clear creative direction and intentional design.

Collaboration sits at the heart of SkyPotion. We work with you to create branding that reflects who you are, what you stand for, and where you’re headed—combining strategy, creativity, and a touch of magic to help your brand rise above the noise.—

Established in 2021 by Creative Director, Jace Binstead

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UK Designer · Based in New Zealand · Operating Worldwide

our services

  • Branding

    Description goes hereStrong branding is the foundation of every successful business. Whether you’re launching something new or refining an existing identity, SkyPotion takes a design-led approach that begins with understanding your market, values, and vision.

    Every branding project is led directly by founder Jace Binstead, ensuring a distinctive creative direction and a cohesive visual language. The result is a considered, strategic identity that feels authentic, expressive, and built to stand apart—not blend in.

    Branding Services
    — Brand Consulting
    — Brand Identity Systems
    — Logotype
    — Logomark
    — Wordmark
    — Typography
    — Art Direction
    — Creative Direction
    — Naming
    — Slogan Development
    — Collateral Design
    — Stationery
    — Brand Guidelines

  • Strategy

    Great design is most powerful when backed by clear strategy. SkyPotion works closely with you to define the direction, messaging, and creative intent behind your brand—ensuring every visual decision serves a purpose.

    From early-stage concepts to full campaign rollouts, strategy at SkyPotion is collaborative, intentional, and tailored to your business goals.

    Strategy Services
    — Brand Strategy
    — Campaign Strategy & Rollout
    — Creative Direction
    — Concept Development
    — Copywriting
    — Naming
    — Slogan Development
    — Advertising Concepts
    — Social Media Animation
    — Promotional Animation

  • Graphic Design

    Beyond brand creation, SkyPotion supports the ongoing evolution of your visual identity. From printed materials to digital assets, we ensure your brand remains consistent, impactful, and visually engaging across every touchpoint.

    Every piece is designed with care, creativity, and attention to detail—maintaining the integrity of your brand while allowing it to grow.

    Graphic Design Services
    — Graphic Design
    — Editorial Design
    — Advertising
    — Illustration
    — Iconography
    — Annual Reports
    — Flyers & Invitations
    — Album Artwork
    — Packaging Design

  • Digital Design

    A strong online presence is essential for any modern business. SkyPotion designs and builds custom Squarespace websites, combining thoughtful layout, clean design, and tailored functionality to create sites that look great and perform seamlessly.

    We work within Squarespace to deliver custom design, code enhancements, and responsive layouts—ensuring your website functions beautifully across mobile, tablet, and desktop.

    Digital Services
    — Website Design & Build (Squarespace)
    — Custom Squarespace Design
    — Custom Code & Integrations
    — User Experience Design (UX)
    — Ecommerce (Squarespace)
    — Responsive Design (Mobile, Tablet & Desktop)
    — Social Media Strategy
    — Content Creation

MEET THE TEAM

  • Jason Binstead

    OWNER & CREATIVE DIRECTOR

    Skills: Listening to clients needs • Logo Design • Illustration • Character Design • Brand Identity Design • Web Design

  • Jane Pugmire

    PROJECT MANAGER, DESIGN & MARKETING

    Skills: Social Media Marketing • Digital Marketing • Brand Identity • Web Design • Project Management