Smug Rugz create bold, custom rug designs with a strong focus on personality and originality. We delivered a full branding package, including logo design, colour palette, and character design.

The identity features a bright yellow and dark grey colour scheme, giving the brand high contrast and instant impact. A custom cartoon goat character was digitally illustrated and designed by Jace, adding a playful, confident edge to the brand.

A distinctive goat head cut out from the primary logo text forms a versatile brand mark, allowing the identity to work seamlessly across rugs, digital platforms, and merchandise.