A BREW

A VIBE

A KULTCHA.

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Kultcha – A Brew, A Vibe A Kultcha

Kultcha is a young, trendy bubble tea brand in Australia, serving up bold flavours, playful textures, and a vibe that’s as fun as it is Instagram-worthy. With a striking yellow, black, and white colour palette, every cup reflects the brand’s energy, personality, and love for creative, high-quality drinks.

We’re here for the curious, the flavour-seekers, and the culture-chasers. From classic milk teas to inventive specialty blends, Kultcha is about experiencing bubble tea in a fresh, modern way — fun, social, and always on-trend.

Bold. Playful. Every sip tells a story.

Learn more

THE BRIEF

Client Overview

  • Brand: Kultcha

  • Industry: Bubble tea / Beverage

  • Location: Australia

  • Business Type: Young, vibrant, trendy, and social-focused

  • Unique Selling Points: Instagrammable drinks, bold flavours, playful energy, high-quality ingredients

  • Colour Palette: Yellow, Black, White

Design Aim / Goal

The goal of this branding project is to position Kultcha as a modern, fun, and instantly recognisable bubble tea brand, communicating:

  1. Trend-forward and playful: The brand should feel fresh, social, and energetic.

  2. Memorable and bold: Aesthetic must stand out on crowded social media feeds and in-store experiences.

  3. High-quality and approachable: While playful, the brand should also convey trust and premium drink quality.

  4. Instagram-ready: The visual identity must translate to marketing, packaging, and digital content effortlessly.

The brand must appeal to young audiences who are social, style-conscious, and enjoy sharing experiences online.

Target Audience

  • Age 16–30, urban, tech-savvy, and socially active.

  • Social media users, particularly Instagram and TikTok, who enjoy visually engaging and trendy food/drink experiences.

  • Individuals who value fun, bold flavours, and community-focused experiences.

SkyPotion’s Approach

SkyPotion will create a strategically cohesive, bold, and playful brand identity, ensuring every visual and communication element reinforces Kultcha’s personality:

  1. Visual Identity

    • Logo Design: Modern, bold, and flexible for social, packaging, and in-store use (primary logo, secondary logo, and brandmark).

    • Typography: Playful yet readable fonts that feel contemporary and energetic.

    • Colour Palette: Yellow (vibrancy), Black (contrast and sophistication), White (clean and modern).

  2. Brand Assets

    • Social media graphics, Instagram templates, and marketing materials with strong visual consistency.

    • In-store signage, packaging, and POS materials that translate the brand’s playful energy.

  3. Messaging & Tone of Voice

    • Bold, fun, and cheeky copy reflecting youthful energy.

    • Messaging that communicates quality, creativity, and a sense of community.

    • Short, memorable taglines and call-to-actions suitable for social media and packaging.

  4. User Experience

    • Ensure visual identity flows across digital platforms, in-store experiences, and physical touchpoints.

    • Clear, fun, and intuitive design that makes the brand feel engaging and accessible.

Expected Outcome

By combining strategic design, playful visuals, and energetic messaging, SkyPotion will ensure Kultcha:

  • Stands out as a trendy, youthful bubble tea brand in Australia.

  • Communicates fun, high-quality, and social energy at first glance.

  • Has a cohesive brand identity that works across social media, packaging, in-store branding, and promotions.

  • Creates a memorable experience for customers — encouraging loyalty, social sharing, and repeat visits.