sKYPOTION ORIGINS

I’m Jason, but most people call me Jace.

Design has been in my veins for as long as I can remember. What began as a childhood obsession with drawing, video games, and digital art grew into a lifelong craft. By the age of 12, I was teaching myself Photoshop, exploring every way shape, color, and type could tell a story. Design wasn’t just a skill - it was a language, one I carried through college, university, and into the world.

At first, it was simple: helping friends and family with logos, creating album artwork and merchandise for local bands. Each project was a lesson, a chance to see how design could shape identity - not just how things looked, but how they were remembered.

In my thirties, while teaching English and Art in Hong Kong, I launched my first studio. Then the world paused. COVID forced us home, slowed everything, and gave me something rare: time. Time to focus, to study brand identity, typography, and strategy, to turn curiosity into intention, and intention into clarity.

That focus transformed everything. The studio grew, and in 2021 it brought us to New Zealand. Here, my partner Jane joined me, and together we reimagined what the business could be. SkyPotion Brand Design Studio was born - a reflection of growth, vision, and a commitment to creating brands that matter.

Today, we live in New Zealand with our son, Kamaru. SkyPotion is family-run, built on experience, curiosity, and the belief that a strong brand doesn’t just exist - it commands attention, shapes perception, and endures.

We’re here to help brands find that clarity (just like we did) - and to tell stories worth remembering.

We look forward to hearing your story and assisting in your business journey in 2026.

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OUR SMALL TEAM

  • Jason Binstead

    Owner & Creative Director

  • Jane Pugmire

    Marketing & Social Media Manager

our services

  • Branding

    Description goes hereStrong branding is the foundation of every successful business. Whether you’re launching something new or refining an existing identity, SkyPotion takes a design-led approach that begins with understanding your market, values, and vision.

    Every branding project is led directly by founder Jace Binstead, ensuring a distinctive creative direction and a cohesive visual language. The result is a considered, strategic identity that feels authentic, expressive, and built to stand apart—not blend in.

    Branding Services
    — Brand Consulting
    — Brand Identity Systems
    — Logotype
    — Logomark
    — Wordmark
    — Typography
    — Art Direction
    — Creative Direction
    — Naming
    — Slogan Development
    — Collateral Design
    — Stationery
    — Brand Guidelines

  • Strategy

    Great design is most powerful when backed by clear strategy. SkyPotion works closely with you to define the direction, messaging, and creative intent behind your brand—ensuring every visual decision serves a purpose.

    From early-stage concepts to full campaign rollouts, strategy at SkyPotion is collaborative, intentional, and tailored to your business goals.

    Strategy Services
    — Brand Strategy
    — Campaign Strategy & Rollout
    — Creative Direction
    — Concept Development
    — Copywriting
    — Naming
    — Slogan Development
    — Advertising Concepts
    — Social Media Animation
    — Promotional Animation

  • Graphic Design

    Beyond brand creation, SkyPotion supports the ongoing evolution of your visual identity. From printed materials to digital assets, we ensure your brand remains consistent, impactful, and visually engaging across every touchpoint.

    Every piece is designed with care, creativity, and attention to detail—maintaining the integrity of your brand while allowing it to grow.

    Graphic Design Services
    — Graphic Design
    — Editorial Design
    — Advertising
    — Illustration
    — Iconography
    — Annual Reports
    — Flyers & Invitations
    — Album Artwork
    — Packaging Design

  • Digital Design

    A strong online presence is essential for any modern business. SkyPotion designs and builds custom Squarespace websites, combining thoughtful layout, clean design, and tailored functionality to create sites that look great and perform seamlessly.

    We work within Squarespace to deliver custom design, code enhancements, and responsive layouts—ensuring your website functions beautifully across mobile, tablet, and desktop.

    Digital Services
    — Website Design & Build (Squarespace)
    — Custom Squarespace Design
    — Custom Code & Integrations
    — User Experience Design (UX)
    — Ecommerce (Squarespace)
    — Responsive Design (Mobile, Tablet & Desktop)
    — Social Media Strategy
    — Content Creation